Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility, and experience. Brands are valuable. No branding, no differentiation. No differentiation, no long-term profitability. People don’t have relationships with products, they are loyal to brands.
In a movement strategy, brands have a purpose that people can get behind. Brands can inspire millions of people to join a community. Brands can rally people for or against something. Products are one dimensional in a social media-enabled world, brands are Russian dolls, with many layers, tenants, and beliefs that can create great followings of people who find them relevant. Brands can activate a passionate group of people to do something like changing the world. Products can’t really do that.
It is easier to sow a seed but it is difficult to maintain the growth of a plant. It needs dedication and perseverance to turn that seed into a tree. That is what our team does. We build the brand by UCDM policy i.e. Understand-Create-Deploy-Monitor. In today’s challenging and cut throat competition, we can go an extra mile for our client because we care for them.