What Is Brand Building?

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Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility, and experience. Brands are valuable. No branding, no differentiation. No differentiation, no long-term profitability. People don’t have relationships with products, they are loyal to brands. In […]

GST

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  Goods and Services Tax (GST) is proposed to be a consumption based unified tax which would be levied on both goods as well as services. GST proposes to subsume most of the current indirect taxes like excise duty, service tax, VAT, etc. and a single tax would be levied called GST. GST is expected […]